As the saying goes, it’s hard to read the label when you’re inside the jar – which is exactly the kind of challenge many of our clients come to us with. They know something is wrong, but they can’t quite put their finger on the problem. And where there’s a lack of clarity, there’s usually a lack of movement, something no organization can afford to sustain for long.
The Brand Doctors Are In
We’ve pulled together a list of many of the “symptoms” we frequently see among our clients, along with some possible diagnoses, to give you some clarity on getting your own brand un-stuck.
Every organization and brand is different, so there’s no magic pill. But with the right language to help you describe the problems you may be facing, you’re better equipped to start addressing them.
(Disclaimer: As with all free brand advice, the below is for informational purposes only. Please seek professional brand advice if problems persist.)
Getting Your Diagnosis
The complicating factor in most brand diagnoses, of course, is that there are often multiple presenting symptoms. Determining which to tackle first – and how – can feel like as big a headache as the initial problem itself.
So how do you come up with an appropriate course of action?
We call our approach Artful Problem Solving—a brand-focused, people-first way to change your business for the better. To see it in action, check out the work we’ve done.
Or give us a shout – the brand doctors are in.
